Active search.
We approach store managers, regional managers, sales managers and business owners in your industry who have the profile to become franchisees. Most of them would never have answered your advert.
Franchisee recruitment
The right franchisee is the single most important factor in a new unit’s success. We help franchise chains find, assess and win over the entrepreneurs who will build the chain further.
Book a call about your expansionThe challenge
Most chains receive expressions of interest. Few receive the right candidates in the right location, with the right capital and the right mindset. Many promising processes stall late, when the bank says no or the candidate realises what running their own business really involves. By then the chain has spent weeks on the wrong person. It also takes a great deal of time, and your time is needed to develop the business.
How we find franchisees
Headhunting and networks.
We complement this with targeted campaigns, our own candidate pool and your existing channels. Are there people you would love to have on board but for various reasons cannot approach yourselves? We can.
A neutral party.
As a neutral party, it is often easier for us than for the chain itself to be honest about the pros and cons of becoming a franchisee. That gives you candidates who know what they are getting into.
Capital first.
We go through the candidate’s finances and funding in the very first conversation. Every candidate we present has the right basic prerequisites.
The process
Kick-off.
We go through the concept, locations, requirement profile and capital requirements with you.
Search.
Active search, headhunting and our candidate pool. You receive regular progress reports.
Selection.
Interviews, tests and checks of capital and funding.
Presentation.
You receive a written presentation of every candidate we recommend.
Your meeting with the candidate.
The most important meeting. You meet the candidate and make your own assessment, hand over your information material and discuss the agreement. We support both parties.
References and decision.
We take references before you sign the agreement.
Follow-up.
We follow the candidate all the way to opening.
What is included
- A requirement profile for your ideal franchisee
- Active search and headhunting
- Structured interviews and candidate assessment
- Checks of capital and funding options
- Written candidate presentations and reference checks
- Regular status reports
Does the new unit need staff? We handle that through ProStaffing. If you need more qualified staff, Happy Group can help you.
Pricing
Recruiting franchisees is a partnership. To find the right people, we need to understand your business, your concept and your goals. That is why we tailor both the price and the pricing model to your needs and your organisation, so that you get an arrangement that suits you.
Book a call about your expansionFrequently asked questions
What does it cost to recruit a franchisee?
The price depends on your concept, how many locations you want to recruit for and how much of the process you want us to handle. We tailor both the price and the pricing model to you, and you always receive a fixed quote before we start. In other words, you know what the assignment costs before any work is done.
How long does it take to find a franchisee?
It mainly depends on the location, the capital requirement and how many people with the right background there are in the area. At kick-off you receive a timeline for your specific assignment. During the search you receive regular reports, so that you always know how many candidates are in play and where they are in the process.
How do you find the candidates?
Mainly through active search. We map people with the right profile, for example store managers, regional managers, sales managers and business owners in your industry, and contact them directly. We then complement this with targeted campaigns, our own candidate pool and the channels you already have. Many of the best candidates had never considered franchising until we got in touch.
How do you know the candidate has the right capital?
We go through the candidate’s finances and funding options in the very first conversation, based on the capital requirement you have set. That reduces the risk of a process stalling at the final stage because the bank says no. We do not provide financial advice, but we make sure the candidate knows which questions to ask their bank and auditor.
Do you search for franchisees throughout Sweden?
Yes. We recruit for every location where you want to establish yourselves, in large cities as well as smaller towns. Because we seek out the candidates ourselves, we do not depend on there already being expressions of interest from the area.
Who is responsible for the information required by the Swedish Franchise Act?
Under the Swedish Act on the Franchisor’s Duty to Provide Information (2006:484), it is the franchisor who must give the candidate written information in good time before an agreement is signed. We plan the process so that there is room for this, and we never promise the candidate more than your material says.
Do you help international chains that want to establish themselves in Sweden?
Yes. We can recruit a country manager or master franchisee, the first franchisees and a Swedish board. That means you can build the entire organisation in Sweden with one partner.
Can you help with staff for the new units?
Yes. Store managers and staff for new units are recruited through ProStaffing, which is part of the same group as us. More qualified roles are handled by Happy Group. You can therefore have one contact for the entire establishment, from the franchisee to the first team.
Does it cost anything for the candidate?
No. The chain engages and pays us, and we are clear about that with every candidate. At the same time, the candidate gets an honest picture of both the opportunities and the challenges of running their own unit.